MKT 672: Global Marketing
Skills needed for global marketing success. The course will familiarize students with recent developments in the global marketplace, acquaint them with how marketing is conducted in a dynamic global economy, and examine the differing cultural, economic, financial, legal, political and social environments. Topics addressed include how firms can understand global consumer trends and adapt their products and services to meet those trends, how to address the needs of diverse stakeholders using sustainable business practices, understand the risks and opportunities present in today's complex global market.
Class #3167 Course information
3.00 credits
Section 7101:
OnLine
Graduate Lecture
Class: #3167
Summer 2025 First 5-Wk Session
Jun 9, 2025
- Jul 11, 2025
Instructor(s): Curran-Kelly, Catharine M
Cost: $2028.00
Status: O
MON TUE WED THU FRI SAT
Location: Online
Location: Online
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