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MKT 311: Principles of Marketing

Prerequisite: Junior standing; CCB majors and minors

General Education requirement: Ethics

A basic understanding of the role and scope of responsibilities facing contemporary marketing management. Emphasis is placed on the integration of marketing principles into an organized approach for decision making.

Class #3158 Course information

3.00 credits
Section 7101: OnLine Undergraduate Lecture
Class: #3158

Summer 2025 Maymester 3-Wk Session
May 19, 2025 - Jun 6, 2025
Instructor(s): Dekkers, Jennifer

Cost: 
$1308.00
Status: 
MON TUE WED THU FRI SAT
Location: Online
Add to Cart Textbook Syllabus
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Class #13924 Course information

3.00 credits
Section 7101: OnLine Undergraduate Lecture
Class: #13924

Fall 2025 Full Session
Sep 3, 2025 - Dec 17, 2025
Instructor(s): Chang, Wencheng Joseph

Cost: 
$-1.00
Status: 
MON TUE WED THU FRI SAT
Location: Online
Add to Cart Textbook Syllabus
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