Marketing team in a meeting

Marketing Online
BS

Offered as: 
Online
Undergraduate

Transfer your credits or earn your degree completely online

Build a solid foundation for your career through knowledge of marketing fundamentals. As a marketing major, you'll explore all phases of marketing and distributing products and services throughout the global economy—with a focus on understanding consumers and acquiring information for decision-making. 

Learn how to:

  • identify potential markets
  • develop marketing and pricing strategies
  • estimate the demand for products and services
  • integrate e-commerce and social media into marketing strategies
  • conduct primary and secondary marketing research
  • lead marketing communications and sales presentations
  • perform statistical analyses

Our graduates are well prepared for careers as marketing directors, public relations and advertising managers, research analysts, sales managers, and directors of marketing communications.

Earn a bachelor’s degree at UMassD or complete your degree at UMassD if you already have some college credits. The program is 100% online.

Transferring to UMassD

With our generous transfer policy, students with existing credits may transfer up to 90 credits from a regionally accredited institution.

UMass Dartmouth marketing students must complete 120 credits to graduate.

Our curriculum emphasizes knowledge and competence in marketing that will enable you to succeed in your career. Courses are oriented toward problem-solving and management decision-making. You'll be ready to:

  • evaluate an organization's objectives
  • analyze internal and external environments
  • create effective marketing strategies and tactics

Sample Course Offerings

Examples of courses offered in marketing include (course offerings subject to change):

  • Business-To-Business Marketing
  • Product Strategy
  • Consumer Behavior
  • Integrated Marketing Communication
  • Marketing Intelligence and Information Technology
  • Social Media Marketing

Course descriptions, schedules and requirements

Student success

Career Opportunities

Graduates have a solid foundation for pursuing a variety of careers or advanced degrees in fields including:

  • Sales
  • Management
  • Marketing Specialist
  • Public Relations
  • Business Intelligence Analyst

UMassD advantages

Customize your education and receive the help and guidance to finish as planned:

  • AACSB-accredited Charlton College of Business education
  • UMassD online bachelor’s degree program ranked #7 in the nation by College Choice for most affordable online colleges
  • Value and affordability of a UMass education
  • Generous transfer policy
  • One-on-one personal advising from enrollment through graduation
  • Free online and in-person tutoring and writing center

Rankings

Expand your opportunities

UMass Dartmouth advanced degrees

  • MBA
  • MPP
  • Professional Writing

Marketing faculty

Catharine Curran
Catharine Curran, PhD
Jennifer Dekkers
Marilyn Ardito
Marilyn Ardito, PhD
Selcan Kara
Selcan Kara, PhD
Professor Satya Parayitam at podium
Satyanarayana Parayitam, PhD
Whencheng Chang
Wencheng Joseph Chang, PhD

Learning style: online

Online courses are taught by UMass Dartmouth faculty to provide high quality instruction and personal attention. Students have the flexibility to accommodate work and home responsibilities within the structure of defined assignment due dates. The majority of our online courses are taught asynchronously.

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Course descriptions, schedules and requirements