Marketing
Graduate Certificate

Charlton offers a number of graduate certificates—in flexible formats: online, blended, and in the classroom.

Advanced business skills for career development

These short, focused academic programs are designed to give working professionals advanced skills in a specialized area.

You must have earned a bachelor's degree to be eligible for admission to one of the graduate certificates. Students may pursue a graduate certificate without matriculation into the MBA program. If you later decide to pursue the MBA, some or all certificate courses may count towards the MBA (if the final grade is B or better).

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Discover why UMass Dartmouth is the right place to earn an advanced degree or certificate.

Application deadlines

Fall: Rolling
Spring: Rolling
Summer: Rolling

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This 12-credit certificate enables students to acquire a foundation in all facets of marketing. Students learn the theoretical knowledge and the practical skills necessary to bring a product to market, as well as how to successfully and strategically position that product in a highly competitive global business environment.

Required courses

MKT 650: Marketing Strategy
Any 3 graduate level marketing courses at the 600 level

Graduate admissions requirements

University requirements for graduate admissions

Submit an application via the online portal. Be sure to provide your full legal name and to capitalize the first letter of all proper nouns.
Pay non-refundable $60 application fee (American Express, Discover, MasterCard or Visa) via the online portal. For Nursing applicants, the non-refundable application fee is $75.
Statement of Purpose, minimum 300 words. Unless otherwise indicated in the program requirement details, indicate your graduate study objectives, research interests and experience, and business or industry experience if applicable. If you are applying for a teaching or research assistantship, include any special skills or experience that would assist us in making assistantship decisions.
Resume
Transcripts for all post-secondary institutions attended (regardless of whether a credential is earned or not). Unofficial transcripts are accepted for admissions application review, once enrolled a final official transcript is required. International students applying with an transcript evaluation, please submit that document with your unofficial transcripts. International applicants for Data Science must submit semester-by-semester transcripts as well as consolidated transcripts.
Many programs have specific recommendations/requirements, please see the additional program-specific requirements for more information.
International students: official TOEFL iBT, IELTS, Pearson PTE or Duolingo (if accepted by program) score. Unofficial scores are accepted for admissions application review, once enrolled official scores are required and must be sent by the testing agency (copies/scans not accepted). This is required of any applicant who did not earn a bachelor’s degree or higher degree from an accredited academic institution in the U.S. or accepted English-speaking country, see exemptions for more details. We require an overall/total minimum score of 72 on the TOEFL iBT or BAND 6.0 on the IELTS or a 52 on the Pearsons PTE Academic for entrance to any program and a minimum score of 79 on the TOEFL iBT or BAND 6.5 on the IELTS for consideration for a teaching assistantship. Some programs require higher minimum scores (see program-specific requirements). Most programs also accept the Duolingo with a minimum score of 95. The following programs do not accept the Duolingo: Art Education, Biology/Marine Biology, Nursing (MS, DNP, PhD), Psychology: Clinical, and Public Policy.
All official documents are required for enrollment, please have documents (ie. test scores) sent prior to the expiration.