MKT 431: Consumer Behavior
Pre-reqs: MKT 311 (or MKT 211), MKT 330 & MKT 331 Sr. Standing, Marketing Majors or Minors Only
A study of consumer decision processes as a series of activities related to the purchase and consumption of goods. Emphasis is given to contemporary thought on the consumer problem-solving process, namely problem recognition, search, evaluation, commitment and post-purchase behavior.
Class #3164 Course information
3.00 credits
Section 7101:
OnLine
Undergraduate Lecture
Class: #3164
Summer 2025 First 5-Wk Session
Jun 9, 2025
- Jul 11, 2025
Instructor(s): Chang, Wencheng Joseph
Cost: $1308.00
Status: O
MON TUE WED THU FRI SAT
Location: Online
Location: Online
| MONN | TUESN | WEDN | THURSN | FRIN | SATN |