MKT 425: Product Strategy
The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.
Class #3163 Course information
3.00 credits
Section 7101:
OnLine
Undergraduate Lecture
Class: #3163
Summer 2025 7 Wk Session
Jun 16, 2025
- Aug 1, 2025
Instructor(s): Dekkers, Jennifer
Cost: $1308.00
Status: O
MON TUE WED THU FRI SAT
Location: Online
Location: Online
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