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MKT 360: Business-To-Business Mkt

Prereq: MKT 311 or MKT 211, Jr. Standing, CCB Majors Only

A study of contemporary market strategy techniques in industrial companies. Emphasis is placed on the case approach where students are provided an opportunity to develop strategies in response to given market opportunities and competitive behavior.

Class #3162 Course information

3.00 credits
Section 7101: OnLine Undergraduate Lecture
Class: #3162

Summer 2025 First 5-Wk Session
Jun 9, 2025 - Jul 11, 2025
Instructor(s): Dekkers, Jennifer

Cost: 
$1308.00
Status: 
MON TUE WED THU FRI SAT
Location: Online
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