Guide to Web Writing

The information on your site is important to students, prospective students, the community, and other audiences. Here are guidelines to help you create and correctly format your site content.

Writing for the web

Best practices for creating web content.

University identification

How to refer to UMass Dartmouth and UMass Law correctly.

Style tips

Tips for abbreviations, acronyms, capitalization, numbers, time, and more.

Punctuation

How to use periods, commas, quotation marks, hyphens, dashes, etc.

Word use & capitalization

Tips for word use and capitalization: academic degrees, ethnicities, states, seasons, and more.

Commonly confused words & phrases

A list of words and phrases that are often confused and misused.

Marketing support

Access templates, presentation tools and submit marketing job requests.

Marketing support

Access templates, presentation tools and submit marketing job requests.

Self-service Submit a request User guides Promote your event

Contact

University Marketing

universitymarketing@umassd.edu

Marketing staff

Latest from University Marketing

careers.umassd.edu redesign

University Marketing in coordination with Human Resources, the UMass President’s office and PageUp launches redesign for the careers.umassd.edu site. Template is now hosted and managed in-house to better support Human Resources in maintaining the careers.umassd.edu site regarding SEO, accessibility, and usability.

Stories that Celebrate

Throughout the 2022-23 Academic Year, the Communications team put a strong focus on telling the story of UMassD from those who can share it best – our students. From following students studying abroad and highlighting local internship success to covering students stepping out of the classroom to make an impact in their community (and doing … Continue reading Stories that Celebrate →

umassd.edu redesign

University Marketing launched a redesign of the umassd.edu website. Features: improved way-finding: incorporate dropdown navigation when child sections present in left navigation menu widen the site, incorporating gutters and grays for improved display on larger screens increasing size and readability of imagery and right column items like RFI forms, buttons condense user controls in order … Continue reading umassd.edu redesign →

Academics Landing Page Redesign

University Marketing has launched a redesign of the Academics landing page. https://www.umassd.edu/academics/

Academic Calendar Redesign

University Marketing partnered with Online & Continuing Education and the Registrar’s Office to integrate their Academic Calendars into a single user experience. https://www.umassd.edu/academiccalendar/ Features a single, consistent user-experience semesters and sessions compiled leveraging the university events calendar to maintain their dates the ability to display the data across umassd.edu

Online & Continuing Education homepage redesign

University Marketing launches redesign of of Online & Continuing Education homepage: https://www.umassd.edu/online/ Features Prominent, embedded inquiry form to more easily capture inquiries more efficiently Program finder to allow users to browse online program offerings in fewer clicks Feeding in information session events from CRM directly onto home to allow for faster browsing of what’s available … Continue reading Online & Continuing Education homepage redesign →

Conferencing & Events redesign

University Marketing partnered with the Conferencing & Events Office to redesign their website. https://www.umassd.edu/conferencing/ Features showcasing photos of their events breaking out offerings based on audience developing an FAQ to better assist users

Last modified: Thu, Aug 5, 2021, 10:23 by Melissa Kinney

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