Julia Yuzhu Li

faculty

Yuzhu Li, PhD

Professor

Decision & Information Sciences

Contact

508-910-9502

Charlton College of Business 203

Education

2008University of Central FloridaPhD in Business Administration
2002Washington State UniversityMaster of Technology Management
1999Nankai University

Teaching

  • Information Systems
  • Project Management
  • Customer Analytics
  • Business Process Integration
  • Agile Development

Courses

Analytic component of Business Intelligence, especially real world deployment of BI. Course study includes SAP's ERP application including reporting, monitoring, querying, dashboarding, in-memory analytics, Big Data, and predictive analytics. In addition, the Business Intelligence Lifecycle and Architecture will be introduced through the BI Development Phases and an Introduction to Data Warehousing.

Analytic component of Business Intelligence, especially real world deployment of BI. Course study includes SAP's ERP application including reporting, monitoring, querying, dashboarding, in-memory analytics, Big Data, and predictive analytics. In addition, the Business Intelligence Lifecycle and Architecture will be introduced through the BI Development Phases and an Introduction to Data Warehousing.

Theories and technological applications in customer relationship management. This course highlights the strategic and tactical aspects of customer management and stresses customer value for marketing decisions. Students will develop an understanding of effective CRM strategies and implementations, customer analytics, and data mining through a series of discussions, cases, projects, and exams. Students will obtain hands-on experience in sales, marketing, and service management using current CRM applications. 

Theories and technological applications in customer relationship management. This course highlights the strategic and tactical aspects of customer management and stresses customer value for marketing decisions. Students will develop an understanding of effective CRM strategies and implementations, customer analytics, and data mining through a series of discussions, cases, projects, and exams. Students will obtain hands-on experience in sales, marketing, and service management using current CRM applications. 

Fundamental knowledge of business analytics & information visualization combined with extensive opportunities for developing hands-on skills for applying business analytics to managerial decision making. Topics include the major categories of business analytics - descriptive, prescriptive, & predictive analytics. Students will gain experience in designing & evaluating information visualizations, especially dashboards, storytelling & other forms of visual presentation.

Fundamental knowledge of business analytics & information visualization combined with extensive opportunities for developing hands-on skills for applying business analytics to managerial decision making. Topics include the major categories of business analytics - descriptive, prescriptive, & predictive analytics. Students will gain experience in designing & evaluating information visualizations, especially dashboards, storytelling & other forms of visual presentation.

Fundamental knowledge of business analytics & information visualization combined with extensive opportunities for developing hands-on skills for applying business analytics to managerial decision making. Topics include the major categories of business analytics - descriptive, prescriptive, & predictive analytics. Students will gain experience in designing & evaluating information visualizations, especially dashboards, storytelling & other forms of visual presentation.

Fundamental knowledge of business analytics & information visualization combined with extensive opportunities for developing hands-on skills for applying business analytics to managerial decision making. Topics include the major categories of business analytics - descriptive, prescriptive, & predictive analytics. Students will gain experience in designing & evaluating information visualizations, especially dashboards, storytelling & other forms of visual presentation.

Project selection, financial and non-financial methodologies, and computerized project management tools for the evaluation and selection of a project. The roles of project managers in planning, scheduling, and controlling of the projects, including determination of appropriate project teams, resource allocation, budgeting and cost estimation are among topics in this course.

Project selection, financial and non-financial methodologies, and computerized project management tools for the evaluation and selection of a project. The roles of project managers in planning, scheduling, and controlling of the projects, including determination of appropriate project teams, resource allocation, budgeting and cost estimation are among topics in this course.

Online and Continuing Education Courses

Analytic component of Business Intelligence, especially real world deployment of BI. Course study includes SAP's ERP application including reporting, monitoring, querying, dashboarding, in-memory analytics, Big Data, and predictive analytics. In addition, the Business Intelligence Lifecycle and Architecture will be introduced through the BI Development Phases and an Introduction to Data Warehousing.

Project selection, financial and non-financial methodologies, and computerized project management tools for the evaluation and selection of a project. The roles of project managers in planning, scheduling, and controlling of the projects, including determination of appropriate project teams, resource allocation, budgeting and cost estimation are among topics in this course.

Introduction to the management and use of information systems (IS) in organizations. Topics such as functional information systems, enterprise information systems, e-business, system design, implementation and evaluation, and ethical issues related to information systems will be covered. In addition to concepts and theories, students will develop an Access database project to enhance their understanding of information systems in general and get familiar with database technology in particular.

Managing projects from an organizational perspective. Introducing project management with an emphasis in Technology. Consistent with the Project Management Body of Knowledge guide, the major topics include aligning the projects with organizational strategies, managing project management process groups, and building project manager's competence. Technological tools of managing projects will be introduced.

Fundamental knowledge of business analytics & information visualization combined with extensive opportunities for developing hands-on skills for applying business analytics to managerial decision making. Topics include the major categories of business analytics - descriptive, prescriptive, & predictive analytics. Students will gain experience in designing & evaluating information visualizations, especially dashboards, storytelling & other forms of visual presentation.

Introduction to the strategy and theory of the design, development, adoption, and management of new information technologies. Managing the fast and ever changing IS environment will be a theme throughout this course. Effective technology management requires an understanding of the technology itself, the organizational environment in which it will be developed and applied, and the encompassing society's overall technological flow and absorption processes. Students will also learn, through hands-on experience from an end-user perspective, how to use corporate data resources effectively through enterprise systems.
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A comprehensive overview of information technology methodologies which are widely applied in small businesses. Topics include characteristics of small business that are related to the use of information technology, end user computing, small business decision support systems, small business intelligence, social media for small business, cloud computing for small business, and open source software for small business.
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Capstone course in the Management Information Systems program. The course incorporates concepts and skills from throughout the MIS curriculum and introduces concepts in project management and teamwork. Students, working in teams, design and implement information technology-based solutions to real business problems in real companies. More specifically, the course assists the student in developing an understanding of the purpose and benefits of project management by examining the concepts, practices, processes, tools, techniques and resources used by the project manager throughout the project lifecycle. Students will also learn to use project management software.
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Research

Research activities

  • Treasurer of New England Association of Information Systems Chapter
  • Editorial Review Board Member of Project Management Journal
  • Associate Editor of Nankai Business Review International
  • Associate Track Editor for IS Design, Development, and Project Management Track at International Conferences on Information Systems (ICIS) 2023
  • Mini-track co-chair, IT Adoption & Diffusion Models in DSR of 2023 AMCIS Track Adoption and Diffusion of Information Technology

Research interests

  • Digital Transformation
  • Emerging Technologies (e.g. blockchain, no-code/low-code development, AI)
  • Information Systems Development (ISD)
  • Project Management
  • E-commerce

Select publications

Dr. Yuzhu (Julia) Li is a professor at Department of Decision and Information Sciences, University of Massachusetts Dartmouth. Her research interests center around behavioral project and program management, innovative technologies, and digital learning. Her work has appeared in journals, such as Information and Management, International Journal of Project Management, Industrial Management & Data Systems, Information Technology & People, and Journal of Systems and Software, and others.