Yuzhu Li, PhD

Analytic component of Business Intelligence, especially real world deployment of BI. Course study includes SAP's ERP application including reporting, monitoring, querying, dashboarding, in-memory analytics, Big Data, and predictive analytics. In addition, the Business Intelligence Lifecycle and Architecture will be introduced through the BI Development Phases and an Introduction to Data Warehousing.

Analytic component of Business Intelligence, especially real world deployment of BI. Course study includes SAP's ERP application including reporting, monitoring, querying, dashboarding, in-memory analytics, Big Data, and predictive analytics. In addition, the Business Intelligence Lifecycle and Architecture will be introduced through the BI Development Phases and an Introduction to Data Warehousing.

Theories and technological applications in customer relationship management. This course highlights the strategic and tactical aspects of customer management and stresses customer value for marketing decisions. Students will develop an understanding of effective CRM strategies and implementations, customer analytics, and data mining through a series of discussions, cases, projects, and exams. Students will obtain hands-on experience in sales, marketing, and service management using current CRM applications. 

Theories and technological applications in customer relationship management. This course highlights the strategic and tactical aspects of customer management and stresses customer value for marketing decisions. Students will develop an understanding of effective CRM strategies and implementations, customer analytics, and data mining through a series of discussions, cases, projects, and exams. Students will obtain hands-on experience in sales, marketing, and service management using current CRM applications. 

Fundamental knowledge of business analytics & information visualization combined with extensive opportunities for developing hands-on skills for applying business analytics to managerial decision making. Topics include the major categories of business analytics - descriptive, prescriptive, & predictive analytics. Students will gain experience in designing & evaluating information visualizations, especially dashboards, storytelling & other forms of visual presentation.

Fundamental knowledge of business analytics & information visualization combined with extensive opportunities for developing hands-on skills for applying business analytics to managerial decision making. Topics include the major categories of business analytics - descriptive, prescriptive, & predictive analytics. Students will gain experience in designing & evaluating information visualizations, especially dashboards, storytelling & other forms of visual presentation.

Fundamental knowledge of business analytics & information visualization combined with extensive opportunities for developing hands-on skills for applying business analytics to managerial decision making. Topics include the major categories of business analytics - descriptive, prescriptive, & predictive analytics. Students will gain experience in designing & evaluating information visualizations, especially dashboards, storytelling & other forms of visual presentation.

Fundamental knowledge of business analytics & information visualization combined with extensive opportunities for developing hands-on skills for applying business analytics to managerial decision making. Topics include the major categories of business analytics - descriptive, prescriptive, & predictive analytics. Students will gain experience in designing & evaluating information visualizations, especially dashboards, storytelling & other forms of visual presentation.

Study under the supervision of a faculty member in an area covered in a regular course not currently being offered. Terms and hours to be arranged.