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faculty
Steven White, DBA
Professor
Management & Marketing
Education
| 1996 | Cleveland State University | DBA |
| 1991 | Cleveland State University | MBA |
| 1987 | Bowling Green State University | MA |
| 1985 | Bowling Green State University | BS |
Teaching
- Marketing principles
- Social media marketing
- International marketing
- Interactive marketing
- Marketing strategy
Programs
Programs
Courses
Provides students a working knowledge of secondary data acquisition and analysis. This course places strong emphasis on written and oral communication skills.
Provides students a working knowledge of secondary data acquisition and analysis. This course places strong emphasis on written and oral communication skills.
A capstone course that integrates marketing and business principles learned in prior courses. Being decision-oriented and analytical it sets forth a definite way of surveying current developments in marketing practice, with the advantage of allowing the student freedom, via the case approach, in his or her choice of executive action. Students are required to complete a marketing plan.
A capstone course that integrates marketing and business principles learned in prior courses. Being decision-oriented and analytical it sets forth a definite way of surveying current developments in marketing practice, with the advantage of allowing the student freedom, via the case approach, in his or her choice of executive action. Students are required to complete a marketing plan.
Impact of digital and interactive communication technologies on the world of marketing and marketing communications, today and projected for the future. By developing strategies for digital and interactive media, and putting those strategies to work in marketing programs. Emphasis on the collection, analysis and dissemination of information. The impact of AI and ML on marketing will also be covered. Students will be required to take the Certified Digital Marketing Professional exam at the end of class to be awarded the Certified Digital Marketing Professional Certification.
Online and Continuing Education Courses
Provides students a working knowledge of secondary data acquisition and analysis. This course places strong emphasis on written and oral communication skills.
Register for this course.
Strategy formulation for determining what marketing strategy can realistically accomplish, identifying internal and external factors that must be considered in developing longer term strategies, setting realistic marketing and financial objectives and organizing for successful implementation of strategies. Students undertake assignments that allow them to examine both successful and unsuccessful strategies.
Register for this course.
Impact of digital and interactive communication technologies on the world of marketing and marketing communications, today and projected for the future. By developing strategies for digital and interactive media, and putting those strategies to work in marketing programs. Emphasis on the collection, analysis and dissemination of information. The impact of AI and ML on marketing will also be covered. Students will be required to take the Certified Digital Marketing Professional exam at the end of class to be awarded the Certified Digital Marketing Professional Certification.
Register for this course.
A capstone course that integrates marketing and business principles learned in prior courses. Being decision-oriented and analytical it sets forth a definite way of surveying current developments in marketing practice, with the advantage of allowing the student freedom, via the case approach, in his or her choice of executive action. Students are required to complete a marketing plan.
Register for this course.
Research
Research interests
- Sustainable development
- International services marketing
- Green business
- Marketing services
- Global and social entrepreneurship
Dr. White has been a professor of marketing & international business at the Charlton College of Business since 1998. From January 2006 through May 2010, he served as chairperson of the department of management and marketing in the Charlton College of Business and from June 2010 through June 2012, as director of the university's sustainability studies program during which time the university’s graduate certificate in sustainable development was developed and launched. Since 2000, he has co-organized and guided 200+ students on alternative spring break task force missions to 24 cities in 15 countries (Argentina, Belgium, Brazil, Cape Verde, Chile, China, Costa Rica, England, France, Germany, Italy, Mexico, Peru, Portugal (including Azores) and Spain). Additionally, he has co-organized and guided trade missions in partnership with the Massachusetts Office of International Trade and Investment (MOITI).
Prior to entering academia Dr. White was vice president of an advertising agency, promoted sporting and special events, managed outdoor sporting goods stores/ski shops and served as an alpine ski instructor.