Spencer Ladd

Graphic Design basics. Introduction to icon development, packaging design, information design. Students are introduced to communication concepts of audience, form and content, and semiotics. Handcraft is reinforced and vector-based design technology is introduced.

Typography basics. An introduction to the history and creation of letterforms and the relationship between content, typefaces, and the page. Assignments focus on the beauty and structure of text, use of basic letterforms, expressive typography, typographic grids, contrast and legibility.

Typography basics. An introduction to the history and creation of letterforms and the relationship between content, typefaces, and the page. Assignments focus on the beauty and structure of text, use of basic letterforms, expressive typography, typographic grids, contrast and legibility.

Advanced Typography. Students explore the communicative and structural aspects of typography, experimenting with these aspects to enhance meaning. Building on previously covered typographic skills, students work on practical applications of advanced typographic systems. Projects focus on narrative and story-telling, and may result in print and/or screen-based solutions.

Advanced Typography. Students explore the communicative and structural aspects of typography, experimenting with these aspects to enhance meaning. Building on previously covered typographic skills, students work on practical applications of advanced typographic systems. Projects focus on narrative and story-telling, and may result in print and/or screen-based solutions.

Capstone course. Students focus on their self-directed, multi-dimensional degree project. Students are encouraged to develop a personal approach to design, exploring their individual strengths and interests in the field. Guest critics and lecturers are in integral part of the course, which culminates in the Senior Exhibition.