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faculty
Selcan Kara, PhD
Associate Professor
Management & Marketing
Contact
508-999-8425
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Charlton College of Business 225
Education
| 2016 | University of Connecticut | PhD |
Teaching
Programs
Programs
- General Business Administration BS
- General Business Administration Online BS
- Marketing BS
- Marketing Online BS
Teaching
Online and Continuing Education Courses
A basic understanding of the role and scope of responsibilities facing contemporary marketing management. Emphasis is placed on the integration of marketing principles into an organized approach for decision making.
Register for this course.
Selcan Kara has joined to Charlton College of Business as an Assistant Professor of Marketing in Fall 2016. She earned her PhD in Marketing from University of Connecticut. Dr. Kara’s research broadly explores consumer behavior towards branding on two aspects, cognitive and relational. Specifically, regarding the first research stream, she focuses on the effect of linguistic numeral systems and cognitive mechanisms on consumers’ evaluations of alphanumeric brand names, and the resulting effects on consumers’ product evaluations. Her second research stream includes interpersonal relationships and brand relationships, and suggestive brand names and self-concept.