faculty
David Bell
Assistant Teaching Professor
Management & Marketing
Education
1984 | The Wharton School, University of Pennsylvania | MBA |
1980 | Haverford College | BA |
Teaching
- Management
- Marketing
- Entrepreneurship
- Strategy
Programs
Programs
Courses
An interactive skills-building course designed to take a thoughtful look at the key skills necessary for personal and managerial success in organizations. Students will develop interpersonal skills relating to understanding themselves, understanding and working with others, understanding and working in teams, and leading individuals and groups.
Capstone course for Small Business/Entrepreneurship Option. Topics covered include models of growth, the manager's propensity for and ability to manage growth, organizational life cycles, professionalizing family businesses, financial planning, control and accountability, market analysis, and the changing role of the board of directors. Students will develop a business plan emphasizing growth of an existing business.
Capstone course for Small Business/Entrepreneurship Option. Topics covered include models of growth, the manager's propensity for and ability to manage growth, organizational life cycles, professionalizing family businesses, financial planning, control and accountability, market analysis, and the changing role of the board of directors. Students will develop a business plan emphasizing growth of an existing business.
Online and Continuing Education Courses
Capstone course for the MBA. The course examines competitive factors impacting firms and the design of a competitive global strategy. Primary emphasis is on managerial skill development focused on enhancing effective organizational operations in today's globally competitive environment. The course analyzes components of a strategic plan: formulating, implementing, and controlling its execution and evaluating its success in a global context.
An introduction to the basic principles of enterprise management. Students will be introduced to the various functions of management including planning, organizing, directing and controlling.
An interactive skills-building course designed to take a thoughtful look at the key skills necessary for personal and managerial success in organizations. Students will develop interpersonal skills relating to understanding themselves, understanding and working with others, understanding and working in teams, and leading individuals and groups.
Register for this course.
Knowledge, understanding and skills to actively contribute, whether as a manager, leader or change agent, to essential renewal and transformation processes within organizations. Change leadership is a core competency in successful twenty-first century organizations. The course examines how change occurs in large-scale organizations, the role of leadership in the change process, the use of vision, symbols and metaphor to stimulate change, and the use of change forums to help employees maintain momentum during the process. Further, the course examines the organizational development perspective on planned change, how to design, implement and institutionalize planned change in the human or technical systems of an organizations, and roles in the change process. The course will benefit managers who recognize the need for change in their organization and who want to develop change leadership skills.
Register for this course.
Capstone course for Small Business/Entrepreneurship Option. Topics covered include models of growth, the manager's propensity for and ability to manage growth, organizational life cycles, professionalizing family businesses, financial planning, control and accountability, market analysis, and the changing role of the board of directors. Students will develop a business plan emphasizing growth of an existing business.
Register for this course.
The capstone course for majors in business administration. Students bring to bear all their functional expertise, communication skills, and problem-solving abilities onto issues faced by senior management in business organizations in the world today. This course is to be taken during the last year of the student's program.
Register for this course.
Research
Research activities
- Regulatory claims for food and nutrition products
- Establishing defensible IP in food and nutrition consumer product markets
- The increasing role of consumer ethics in branded product marketing
Research interests
- Small business best practices
- New product development
- Consumer dynamics
- Business startup success factors