/filters:quality(90)/prod01/production-cdn-pxl/media/umassdartmouth/profiles/charlton/Catharine-Curran.jpg?text=945+WebP)
faculty
Catharine Curran, PhD
Associate Professor / Director of Global Engagement
Management & Marketing
Contact
508-999-8431
508-999-8646
fdwk|1fxuudqCxpdvvg1hgx
Charlton College of Business 324
Education
| 2000 | New Mexico State University | PhD |
| 1996 | New Mexico State University | MBA |
| 1982 | Pennsylvania State University | BA |
Teaching
Courses
Basic understanding of the factors affecting marketing communications decisions as well as the role of marketing communications in marketing strategic planning. The basic principles of advertising, sales promotion, digital marketing, social media marketing and personal selling are discussed and how those tools are integrated into a coherent marketing communications strategy.
Basic understanding of the factors affecting marketing communications decisions as well as the role of marketing communications in marketing strategic planning. The basic principles of advertising, sales promotion, digital marketing, social media marketing and personal selling are discussed and how those tools are integrated into a coherent marketing communications strategy.
Teaching
Online and Continuing Education Courses
Strategy formulation for determining what marketing strategy can realistically accomplish, identifying internal and external factors that must be considered in developing longer term strategies, setting realistic marketing and financial objectives and organizing for successful implementation of strategies. Students undertake assignments that allow them to examine both successful and unsuccessful strategies.
Basic understanding of the factors affecting marketing communications decisions as well as the role of marketing communications in marketing strategic planning. The basic principles of advertising, sales promotion, digital marketing, social media marketing and personal selling are discussed and how those tools are integrated into a coherent marketing communications strategy.
Strategy formulation for determining what marketing strategy can realistically accomplish, identifying internal and external factors that must be considered in developing longer term strategies, setting realistic marketing and financial objectives and organizing for successful implementation of strategies. Students undertake assignments that allow them to examine both successful and unsuccessful strategies.
Register for this course.
Research
Research activities
- How becoming market driven has affected the traditional professions of law, medicine and education
Research
Research interests
- Marketing to children
- Privacy
- Public policy
- The application of market orientation to traditionally non-market based professions
Catharine Curran is Associate Professor in the Management and Marketing Department of the Charlton College of Business. She came to UMass Dartmouth from Creighton University in Omaha, Nebraska where she was an Assistant Professor of Marketing. Prior to Creighton University she was a Senior Lecturer at The University of Texas at San Antonio.
Dr. Curran has published in journals such as The Journal of Advertising, The Journal of Consumer Marketing, The Journal of Business Ethics, and Marketing Education Review.