2024 Senior Exhibition Artists

Benjamin Shiek

Concentration: Art + Design: Graphic Design

Benjamin Shiek

Ben is a designer based in Southeastern Massachusetts. He has several years of experience designing posters, documents, branding, and merchandise for clients located across the country while honing his craft at UMass Dartmouth. He found inspiration early on from multiple sources, including beautiful imagery found in video games like Final Fantasy and Metal Gear Solid as well as different forms of print media, like album covers and magazines. His work is driven by stark contrast and vibrant hues, along with a bold style of typography. Ultimately, he believes in combining design and business to invent creative solutions.

Statement

The branding around an artist’s concert tour is always iconic and memorable. No matter who your favorite artist is, you can probably picture the branding associated with some of their tours. Creating a memorable experience for fans and concertgoers starts with branding. When someone thinks about Taylor Swift’s “Eras Tour” the pastel photographic collage posters and imagery with bold serif typography resonates with people who attended this series of shows. There are so many concerts with beautiful design and memorable merchandise that I resonate towards. Advertising for a concert starts with memorable branding and design.

Inspired by these iconic branding campaigns along with the imagery of 80s and 90s Rock and Roll music, this project aims to design promotional material for Guns N’ Roses that would be embarking on their final tour, THE LAST ROUND. I designed a logo to represent this concert tour along with posters, one for the tour itself as well as a poster to represent a show in the historic city of Boston, MA, along with tour merchandise to advertise this theoretical final tour.