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MKT 442: Marketing Research - spring

Prerequisite: MKT 311, POM 212, MKT 330; Senior Standing; Marketing Majors and Minors only or by permission of instructor

An examination of the market research process as used in approaching contemporary marketing problems. Emphasis is placed on the current status of research techniques and their application.

Class#SctTypeSeatsUnits
11549 01 Lecture 30 3.00
Days Start End
MON TUE WED THU FRI SAT 12:30 PM EST 1:45 PM EST
Instructor: Peter Karlson Class status:
Prerequisite: MKT 311, POM 212, MKT 330; Senior Standing; Marketing Majors and Minors only or by permission of instructor
Enrollment Section
Class instruction mode: In Person