MKT 431: Consumer Behavior - spring
Pre-reqs: MKT 311 (or MKT 211), MKT 330 & MKT 331 Sr. Standing, Marketing Majors or Minors Only
A study of consumer decision processes as a series of activities related to the purchase and consumption of goods. Emphasis is given to contemporary thought on the consumer problem-solving process, namely problem recognition, search, evaluation, commitment and post-purchase behavior.
| Class# | Sct | Type | Seats | Units | ||||
|---|---|---|---|---|---|---|---|---|
| 11547 | 01B | Lecture | 35 | 3.00 | ||||
| Days | Start | End | ||||||
| MON TUE WED THU FRI SAT | 1:00 PM EST | 1:50 PM EST | ||||||
| Instructor: Anoosha Izadi | Class status: O | |||||||
| Pre-reqs: MKT 311 (or MKT 211), MKT 330 & MKT 331 Sr. Standing, Marketing Majors or Minors Only | ||||||||
| Enrollment Section | ||||||||
| Class instruction mode: Blended | ||||||||