MKT 425: Product Strategy - spring
The decision steps of the product development process: innovation strategy, opportunity identification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.
Class# | Sct | Type | Seats | Units |
---|---|---|---|---|
12198 | 01B | Lecture | 30 | 3.00 |
Days | Start | End | Location | |
MON TUE WED THU FRI SAT | 9:00 AM EDT | 9:50 AM EDT | CCB-248 | |
Instructor: Jennifer Dekkers | Class status: O | |||
Enrollment Section | ||||
Class instruction mode: Blended |