About the Center

Mission

To facilitate the economic development of the region by providing an affordable, high-quality economic alternative to meeting business needs for research, training, and consulting in any and all aspects of Marketing. This work is primarily conducted by graduate and undergraduate marketing students.

The Center for Marketing Research is associated with and maintains a close relationship with the Chambers of Commerce and CEO's of local, regional and interational businesses within southeastern Massachusetts. This unique relationship provides the Center with an effective business networking capability, jobs, and scholarships for our students.